Want to know what goes inside your customers' mind?

by Ritu Mishra, 14-10-2019

It goes without saying that every business needs customers to sustain. But what many businesses are now waking up to is that - while your business might survive with angry, single-purchase customers, only businesses with a focus on customer satisfaction THRIVE.

Customer satisfaction is the difference between surviving and thriving.

Customer is satisfied with the experience.

So, how do you achieve customer satisfaction? Well, to begin with - have a branded ordering website and app to give your customers the convenience to order their favourite food from anywhere, and to share their views with other customers. With so much competition in the market, your customers already have too many options to go for. What ropes them in is the experience you give them.

86% of buyers are willing to pay more for great customer experience.
(Source: Oracle)

Do you know what truly makes for a good experience? Speed, convenience, consistency, friendliness, and the most important of all: human insight. If a takeaway or a restaurant can create real human connections with the help of technology (e.g. a feedback kiosk ), they are going to make a fortune. These days technology is not only helping the businesses to build products but also to sustain them through ancillary services.

Customers post their thoughts and ratings.

The first step towards getting human insights is by listening to your customers. They know what they want and they know how to ask for it too. All you need is a thorough method to collect their thoughts so that you never run out of ideas to improve your offerings. By taking their suggestions into consideration you can allocate your resources in a way that gives you more returns on your investment and makes your customer happier.

“Acceptance of the more common types of consumer-facing restaurant technology – such as online ordering, kiosks and mobile interaction – appears to be gaining ground among consumers of all ages,”
(Source: the National Restaurant Association’s 2017 State of the Industry Report)

Customer satifaction Survey method

Unlike other customer satisfaction survey methods that collect feedback or suggestions, feedback kiosk or a feedback tablet gives better results. A tablet kiosk can be installed near the counter that enables the customers to share quick reviews while collecting their order.

What are the advantages that I get by setting up a Feedback Kiosk in my takeaway?

Well, first and foremost - you get to know how happy your customers are with your food and services. That means you do a bang-up job at achieving customer satisfaction. And customer satisfaction is the key to creating a long-term relationship with your customers.
Allow us to introduce a super-intuitive, in-store survey kiosk that helps you enhance customer experience, and aids you in getting better customer insights.

Get takeaway rating based on customers' votes

Here are some benefits you get by having an intuitive feedback kiosk installed in your takeaway or restaurant:

1) Know everything first-hand
There’s something new in the market every day. How would you keep up? Change your strategy by knowing exactly what works for your customers and what doesn’t without spending hundreds on survey companies. From introducing new dishes on your menu to making suggested changes in your interior, charm your customers like never before!

2) Show them how much you cherish them
By taking your customers’ feedback, you are showing how much their thoughts and feedback matter to you. Customers who feel cherished by their favourite brand tend to stay longer with them. And happier customers = Better business.

3) Win the ones back who have left you
When you have your own feedback platform, you get access to quite exclusive insights about your customers. You can also get to know what is driving your customers away and how can you win them back. Definitely worth the bucks, innit?

4) Reward them like they desire
Customer insights will help you understand clients and their needs more profoundly. Get actionable insight on what drives satisfaction and loyalty in your customers and implement them in your strategy.

Nothing comes between you and your customers
Bridge the gap between the products or services you are offering and what your customers want. Know exactly what they are looking for and how to keep them engaged with you for a long time to come.

Believe us when we say that those benefits were just the tip of the iceberg! Having a high-tech feedback system in your takeaway can give you long-term and better results. Since we have convinced you quite thoroughly, we feel you should not wait to get one for your takeaway. Call a Touch2Success agent on 01782 444 282 to get yours today.