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Social Media Marketing

Social Media Marketing

Everyone is on social media nowadays, which makes it the perfect place to promote and market your business.

Facebook and Twitter are a great way to get involved – you can target people specifically near you, to let them know what you’re up to, and what’s going on at your business.

Here are our 5 Top Tips for getting started:

  • Increase Brand Awareness

Getting your name and business out there to be recognised. Simply put: if people don’t know about your business or that your website exists, they can’t go there.

Given the way that ‘likes’ and ‘shares’ work, 1 person liking/sharing/retweeting your post, will likely be seen by many of that persons connections – this is how things ‘go viral’ and is a fantastic way to attract and engage new potential customers.

  • Legitimise your brand

Seeing a social media account of a business, helps legitimise it to customers. When people find a new website/company that they know little about, before investing time and effort into it, they want to know quickly if the business and website is legit, open, and does what it seems to.

Seeing an active social media account can do all this within a few seconds.

A website may show that a business exists, but a social media page confirms that the brand is active

Keep in mind that once you get started, this needs to be maintained. If a potential customer sees no posts for a while, they may assume the business has closed.

  • Customer Service

Important in any business. Make sure any questions are answered quickly, and make sure to always have an up to date phone number and address on your website.  A potential customer calling a number that’s no longer in use, is a customer lost. A business without a clear phone number and address will make customers seriously doubt the legitimacy of the business to begin with.

  • Increase your sales

Now you’ve increased your brand awareness and legitimacy, you should have some followers or friends! Now’s the time to really promote what you’re about, and what you can offer.  Promote any deals or discounts – set up specific codes to promote on different sites – this will make people feel they’re getting an exclusive offer, and it’s worth them keeping an eye on your page. Post pictures of your food to draw people in, any events you’ve been involved in, any new deals or a staff picture! Anything like this will draw people’s eye and associate your business name with the positive pictures seen. Don’t forget to link your website in the posts!

  • Reaching out

To begin with, you may want to quickly increase the number of people that can see your posts. Some sites charge for this, but it’s genuinely a worthwhile cost. For example, on Facebook – you can ‘boost’ your post only to those within a certain radius of you, for a certain number of days. If you spend £20 over 1 day, 7 days or 14  days, the estimated reach is between 4,500 and 12,000 people!  If you’re seeing a big increase in post and page ‘engagements’, you can keep going with this – it’s a small price to pay to potentially bring in a large number of new customers.

Posted in: EPOS, Marketing, Online Ordering, Restaurants, Takeaways, Tips & Advice

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The SmartPhone Revolution

The SmartPhone Revolution

When it comes to smart phone OS, only two names are easily remembered– Apple and Android. Competitors like Blackberry and Symbian have drastically reduced their market share to 4.8% and 4.4% respectively.

Both Apple and Android account for 85% of the global market in the second quarter of this year. The mobile OS market that was once contested by several OS has become a two-horse race between Apple and Android. As their dominance penetrates deep into the market, other mobile OS competitors will have a hard time gaining market shares.

These two dominant OS are fast, superb display, and loaded with multimedia features. In this two-horse race, Google’s Android is slightly ahead with a market share of 68.1% of all smart phones in the second quarter. This is because of its price that is well within reach and the popularity of Google, its partner. Another contributing factor is the South Korean electronic giant Samsung that made and shipped 44% of all smart phones using Google’s Android.

A high-stake patent trial is ongoing between Samsung and Apple in the Silicon Valley. Apple accused Samsung of copying features from its iPhone and iPad devices, and is seeking more than $2.5 billion in damages. This is only one of the several court cases around the world involving these two electronic giants in the highly contested technological sector—smart phone and tablet computers.

The Touch2Success view these developments as an opportunity to widen its market in the takeaway software. It has an iPhone application for customers and takeaway owners that is downloadable for free. This application also works on Android and other OS. With more smart phones around, customers can readily connect and order from takeaways that use Touch2success software; and takeaway owners can promote and reach their customers easily by text and email through their smart phones and tablets.

Posted in: iPad, iPhone, Marketing, Online Ordering

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Takeaway Delivery Software

Takeaway Delivery Software

Make sure your not missing out on customers who’re ordering online. Ordering online lets customers see that their orders are correctly received and the time of delivery is monitored, the majority of customers always prefer to order from a takeaway with takeaway delivery software, as they have a clear idea of what they’re getting and when they’re getting it.

To make a takeaway successful, the customers’ point of view is look at. Customers want to order from a takeaway that can deliver their orders promptly with their specified orders correctly prepared.

They do not want to make anxious phone call when their orders are not delivered on time. So, to answer all these customer’s preferences, you as a takeaway owner should have takeaway delivery software. Think about all the benefits that this software can give to your takeaway business.

This software includes an online ordering website where your delicious menu is prominently displayed for your customers to see. Your takeaway is available in the internet, and the only thing that hungry customers will do is click on the website page for whatever food that they want to order. Instantly their order are received and prepared.

The delivery time is also indicated for the convenience of anxious customers. If however the delivery will be late, you can immediately inform the customers beforehand that their food is coming but a little late. This alone is an assurance to the customers that you understand their anxious feeling when things do not happen as expected.

To assist prompt delivery, the delivery drivers are provided with the shortest and fastest route to take to ensure delivery while the food is still fresh and hot. This is with the help of Google Maps that helps the drivers avoid traffic jams and find alternative detours and routes to hasten food delivery; and in return – customers’ satisfaction and repeat orders.

Posted in: EPOS, Online Ordering, Takeaways, Tips & Advice

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Online Ordering System + EPOS

Online Ordering System + EPOS

All takeaways want to be successful, and the owners are continuously trying out new promotional schemes to gain an edge over their competitors. They distribute leaflets that advertise their delicious menu, give promotional discounts, and have their takeaways listed on the takeaway websites.

Touch2Success provides you with your own ordering website with a unique EPOS system making ordering fast and convenient for the customers, and for the staff as well.

This unique website is in the name of your takeaway, and unlike other takeaway websites, it does not cost you any commission on all online orders. It has a secured credit facility to allow customers to pay by using their credit or debit cards; or if they prefer, they can always pay COD (Cash on Delivery).

Besides increasing the number of customers, it saves you from giving commission on online orders, which can be a substantial saving.

Once your takeaway website is set, hungry customers can easily find your takeaway by simply doing a search on popular search engines like Google or Bing. Your delicious menu is displayed prominently on the website page for your customers to choose from. Once they have chosen their orders, all they have to do is click, and the waiting time is displayed for the customers to see. This removes the possibility of anxious customers making phone calls to check the progress of their orders.

Touch2success provides free iPhone App for customers who are always mobile. This allows your customers to order or pay directly to your website by simply using their smart phones. With this App, your takeaway is reachable to mobile customers. The popularity of mobile ordering is rapidly growing as some customers order food not only for themselves but also for delivery to friends, relatives, and others.

The Touch2Success takeaway EPOS system saves all customers’ details such as name, address, email address, favorite foods and ordering habits. All these are accessible to you by merely touching a button. This information is necessary when conducting a promotional campaign, informing customers of special offers, and encouraging regular and occasional customers to order.

The Touch2Success has so much to offer that your takeaway has no other choice but to succeed.

Posted in: EPOS, Online Ordering, Takeaways

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Online Ordering Systems for Restaurant and Takeaway

Online Ordering Systems for Restaurant and Takeaway

Online ordering systems are websites featuring menus of restaurants and takeaways that allows the customers to order online. These systems have been available for a decade, and were first employed by corporate franchises such as Pizza Hut and Papa John’s.

Due to the installation, corporate franchises reported an increase on online sales, and are still growing at the rate 50 percent each year. Because of these positive results, some restaurants and takeaways adopted the online ordering system to increase their sales.

Online ordering companies have two solutions for restaurants and takeaways that want to install the ordering system. One is by providing database and account management software and managing the online ordering themselves. The other method is by signing up for an online ordering system with a company that handles order from many restaurants in a given area.

These solutions have one obvious disadvantage—they charge a certain percentage or commission on online orders, and your restaurant or takeaway menu is only one among many menus that are displayed since they are servicing many restaurants and takeaways.

The Touch2Success is a provider of online ordering systems in UK that is unique and has the restaurant and takeaway benefits in mind. It does not collection any commission from online orders. The online ordering website is in the name of the restaurant and takeaway and the menu is displayed prominently for the customers to look at and for them to select their orders. Since this website is the name of the restaurant or takeaway, the owner can make any changes anytime.

The Touch2Success online ordering system comes with an EPOS system that has the latest features that can make promotional campaigns and ordering easy, convenient, and effective. It has an SMS marketing feature that allows sending of multiple messages to customers whose details are stored in the database. Furthermore, there are ready technical staffs all across the country to assist and deal with any technical issues.

All these features on the Touch2 Success online ordering system can be had by simply signing up for a free trial.

Posted in: EPOS, Online Ordering, Takeaways, Tips & Advice

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Windows Phone 8

Windows Phone 8

Microsoft has unveiled a new mobile operating system called Windows Phone 8. This mobile OS will be closely linked to PCs and tablets running Window 8. These two OS will be launch together this coming fall. Initially, Nokia, Huawei, Samsung, and HTC will make smart phones that will be using and supporting Window Phone 8.

A feature of Window Phone 8 that is of interest to software companies and web developers is its “shared core” with Window 8. This means that apps that work on Windows smart phone will also work on desktop PCs and tablets. This is a big plus for developers; it gives them the opportunity of creating apps that run on both PC and smart phone. This is another challenge for online ordering systems to create apps for Windows Phone 8 as Window has a reputation of having superb compatibility with data, apps, and peripherals.

For restaurants and takeaway with an online ordering system from Touch2Success, you’re Apps for online ordering will work from the word go, letting new Windows Phone 8 users pay online for their takeaway. Plus, your online ordering websites are accessible on this new smart phones using Window Phone 8, by using Bing, as it is the exclusive and only search engine.

Since this a new Microsoft OS, it remains to be seen if it can compete in the smart phone market with Apple’s new phone and Google’s Android version.

As for Google, they will be coming out with a New Nexus 7 Google tablet with the latest Android Jelly Bean OS. It has a 7-inch HD screen .This another challenge and opportunity for online ordering systems to develop apps compatible with the latest Google tablet and its OS.

Posted in: iPad, iPhone, Online Ordering, Takeaways

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How to Create a Takeaway Website

How to Create a Takeaway Website

So, you need a takeaway website to boost the number of your customers and raise the overall efficiency of your service and staff. No need to look elsewhere, the answer is here; just send us your menu and we can get your takeaway website up and running within 5 working days. After you have seen the results, you might say that you should have had a takeaway website earlier.

Your unique takeaway website has your takeaway name and your menu deliciously displayed without any commission on online orders. Other special offers and your particular personal display are on the website for the customers to see.

With an online presence, your customers can order and pay without leaving their home or office. This is very handy not only for the customers but for you too. It is modern, as the trend now is to order online. You may be doubtful on how effective a takeaways website on increasing the number of customers; as proof, look around and you can see that most successful takeaways have a website. Your unique takeaway website is designed to attract customers and has numerous features that make the operation of your takeaway smooth running without any hassles. To make sure that your takeaway website is the first to be seen on web searches, regular optimization of your website is always done.

Your unique takeaway website can be installed using your existing hardware or you can purchase second-hand hardware at a lower cost. This second-hand hardware consists of a monitor, computer, keyboard, mouse, and a thermal printer, enabling you to view and print online orders you receive from your website.

Your unique takeaway website has the capability to store customers in a database, storing details such as name, address, email and last order. It also has online order tracking to let the customers see how long their delivery is going to take. The waiting time is also displayed on the website for the customers to see. It has a commenting space to let the customers give feedback and recommendations.

If there are technical issues, the Live Support feature allows your customers to contact the website support team directly. Another addition that can boost your takeaway is the free iPhone App that give the customers the capability to order or pay anywhere by using their smart phones.

Your unique takeaway website can be installed using your existing hardware or you can purchase second-hand hardware at a lower cost. This second-hand hardware consists of a monitor, computer, keyboard, mouse, and a thermal printer.

Yes, you made the right decision by having a unique takeaway website.

Posted in: Marketing, Online Ordering, Takeaways, Tips & Advice

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Increase Takeaway Customers

Increase Takeaway Customers

Having your own unique takeaway website, without any doubt, can increase the number of takeaway customers. It makes ordering and paying simple and easier for the customers. Also, it add to the efficiency of your staff and service; and your being available online gives your takeaway a professional look and appearance.

Your takeaway website is made with your needs and the needs of customers in mind. Displayed on your website is the menu that your takeaway is serving, and instructions on how to order and many other features that can benefit your customers – and you as well.

Some takeaway owners wanted a website just to give their business a professional look and appearance. What happened after the websites were online was unexpected. Calls and online orders came every minute that the owners were obliged to hire additional temporary staff for the day. As days passed, there was no let up in the orders, so, the additional temporary staffs were made permanent. This increase in orders benefitted the takeaways owners so much that some were able to establish other branches in other areas.

The features of your online ordering takeaway website open up many possibilities that can boost your business. For example, the name, address, email, phone number and ordering record of customers are saved in the database. This feature combined with SMS marketing allows you to send text messages and promotional offers to regular and intermittent customers. This feature is included together with the EPOS and the online ordering website.

There is another feature in your takeaway website that allows customers to post their comments and recommendations. This feature gives a personal touch to your takeaway. Also, this feature express the message that you are paying attention and regards the opinions of customers about your takeaway as very important. This gives the impression that you’re open to whatever suggestions that may further improve service and customer satisfaction.

Together with these features, a brand new iPhone App is provided when you sign up to get the online takeaway website. This gives the customers another choice to order and pay directly by using their smart phones.

By the way, the iPhone App is free!

Posted in: EPOS, Marketing, Online Ordering, Takeaways, Tips & Advice

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Price of EPOS and Website for Takeaway

Price of EPOS and Website for Takeaway

You noticed that other takeaways are having more customers when they started to be online. So, you decided to have your own website. Wait, before rushing to a web developer, first consider the cost of a website and its maintenance.

Aside from the payment that you will pay a web developer, there’s the annual cost for the domain name and web hosting. You might think that’s all. No, it’s only one of the expenses and there are other expenses for managing the website. If you want to change some content or add a webpage, the web developer will charge depending on the extent of the changes. For instance, you just want to change your menu, the website developer will charge for that too.

Considering all the troubles of managing a website like annual fees, updates, troubleshooting fees, why don’t you just rent EPOS System? By renting, all the works of maintaining your website will be done by the service company including integrating your EPOS with your website. There’s no charge if you want to change your online menu. Furthermore, there’s no charge even for changing your website.

Consider this situation, one day there are many customers ordering online and suddenly without warning your website is down. So the staff panicked and you are overwhelmed by annoyed customers demanding for their orders. You called your web developer but he is not available. Now, this situation will never happen once you decide to rent. There’s a customer support that’s available seven days a week. It will never happen because customer support sees to it that your website is well-maintained. All you have to do is just call or click.

Not only that, by renting, there’s a free iPhone app that you can use wherever you are, and allows your customer the ease of ordering and paying wherever they are. This alone could cost thousands of pounds.

Let’ sum up the benefits of renting – there’s no need to worry about website maintenance; there’s a customer support that is always available, no extra charge on website changes, no commission for any online orders, and other features that will help boost your takeaway. Lastly, there’s an ongoing free trial promo that gives one month free on a 4-month trial.

 

Posted in: Online Ordering, Takeaways, Tips & Advice

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Pizza software system

Pizza software system

Pizza software system – have you given it a thought?

So you own a fast food or a pizzeria? Do you have your own pizza software system? Are you satisfied by it? Update your business and your takeaway system with the help of our software! Tens of features await you, displayed on a colourful and bright touch screen and they are so easy to access and to use that you barely need any knowledge of the apparatus.

Of course, the whole pizza software system comes with installation instructions and provided that you should encounter difficulties in using it, you can always resort to the manual. But it will rarely (if never) be the case to use it. You can now receive orders from the internet, allow your customers to pay online using their credit cards or PayPal accounts, and you can even keep track of the whole activity of the pizzeria while you are on the other side of the world! Now, can your pizza software system do that?

Another advantage that we bring with our pizza software system is that of money. We hate working on commission – this is why all our products are rented on a weekly fee. This way you can save money and enjoy the software at its fullest!

Posted in: Online Ordering, Takeaways

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