Archive for Marketing

Social Media Marketing

Social Media Marketing

Everyone is on social media nowadays, which makes it the perfect place to promote and market your business.

Facebook and Twitter are a great way to get involved – you can target people specifically near you, to let them know what you’re up to, and what’s going on at your business.

Here are our 5 Top Tips for getting started:

  • Increase Brand Awareness

Getting your name and business out there to be recognised. Simply put: if people don’t know about your business or that your website exists, they can’t go there.

Given the way that ‘likes’ and ‘shares’ work, 1 person liking/sharing/retweeting your post, will likely be seen by many of that persons connections – this is how things ‘go viral’ and is a fantastic way to attract and engage new potential customers.

  • Legitimise your brand

Seeing a social media account of a business, helps legitimise it to customers. When people find a new website/company that they know little about, before investing time and effort into it, they want to know quickly if the business and website is legit, open, and does what it seems to.

Seeing an active social media account can do all this within a few seconds.

A website may show that a business exists, but a social media page confirms that the brand is active

Keep in mind that once you get started, this needs to be maintained. If a potential customer sees no posts for a while, they may assume the business has closed.

  • Customer Service

Important in any business. Make sure any questions are answered quickly, and make sure to always have an up to date phone number and address on your website.  A potential customer calling a number that’s no longer in use, is a customer lost. A business without a clear phone number and address will make customers seriously doubt the legitimacy of the business to begin with.

  • Increase your sales

Now you’ve increased your brand awareness and legitimacy, you should have some followers or friends! Now’s the time to really promote what you’re about, and what you can offer.  Promote any deals or discounts – set up specific codes to promote on different sites – this will make people feel they’re getting an exclusive offer, and it’s worth them keeping an eye on your page. Post pictures of your food to draw people in, any events you’ve been involved in, any new deals or a staff picture! Anything like this will draw people’s eye and associate your business name with the positive pictures seen. Don’t forget to link your website in the posts!

  • Reaching out

To begin with, you may want to quickly increase the number of people that can see your posts. Some sites charge for this, but it’s genuinely a worthwhile cost. For example, on Facebook – you can ‘boost’ your post only to those within a certain radius of you, for a certain number of days. If you spend £20 over 1 day, 7 days or 14  days, the estimated reach is between 4,500 and 12,000 people!  If you’re seeing a big increase in post and page ‘engagements’, you can keep going with this – it’s a small price to pay to potentially bring in a large number of new customers.

Posted in: EPOS, Marketing, Online Ordering, Restaurants, Takeaways, Tips & Advice

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Windows 8 to go live with Lenovo Tablet

Windows 8 to go live with Lenovo Tablet

Since techies seem to be all about smartphones and tablets lately, the guys from Lenovo have figured out that it would be better to launch their new tablet at the same time with the new Windows 8. The tablet will be called ThinkPad and will be launched in October this year, according to a news report published yesterday by

It is believed that the ThinkPad will be close to a breakthrough, bringing a full W8 experience on tablets. There are even some specs details that Lenovo has made public:

  • Processor: Intel Atom (unspecified)
  • OS: Windows 8 Pro
  • Display: 10.1-inch IPS, 1366×768, optional digitizer/pen
  • Ports: miniHDMI, audio, microSD slot, USB 2.0, docking connector
  • Sound: stereo, dual-array microphone
  • Wireless: Wi-Fi, 3G HSPA+, LTE (AT&T only), Lenovo Mobile Access (pay as you go)
  • Connectivity: Optional Tablet 2 keyboard and dock
  • Camera: Front 2MP, Rear 8MP
  • Dimensions: 10.3 x 6.5 x .39 inches; 1.3 lbs.

The best thing about the tablet is that users will be able to turn it into a kind of mini-notebook. An optional keyboard and a dock will be available for those interested and they will “turn the Tablet 2 into a full desktop system”, says James Kendrick, writer for

It is not yet known if these tablets can be used as POS systems, but since Apple and other tech magnates are allowing it, there are almost no reasons why Lenovo shouldn’t do it.

Posted in: iPad, iPhone, Marketing

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The SmartPhone Revolution

The SmartPhone Revolution

When it comes to smart phone OS, only two names are easily remembered– Apple and Android. Competitors like Blackberry and Symbian have drastically reduced their market share to 4.8% and 4.4% respectively.

Both Apple and Android account for 85% of the global market in the second quarter of this year. The mobile OS market that was once contested by several OS has become a two-horse race between Apple and Android. As their dominance penetrates deep into the market, other mobile OS competitors will have a hard time gaining market shares.

These two dominant OS are fast, superb display, and loaded with multimedia features. In this two-horse race, Google’s Android is slightly ahead with a market share of 68.1% of all smart phones in the second quarter. This is because of its price that is well within reach and the popularity of Google, its partner. Another contributing factor is the South Korean electronic giant Samsung that made and shipped 44% of all smart phones using Google’s Android.

A high-stake patent trial is ongoing between Samsung and Apple in the Silicon Valley. Apple accused Samsung of copying features from its iPhone and iPad devices, and is seeking more than $2.5 billion in damages. This is only one of the several court cases around the world involving these two electronic giants in the highly contested technological sector—smart phone and tablet computers.

The Touch2Success view these developments as an opportunity to widen its market in the takeaway software. It has an iPhone application for customers and takeaway owners that is downloadable for free. This application also works on Android and other OS. With more smart phones around, customers can readily connect and order from takeaways that use Touch2success software; and takeaway owners can promote and reach their customers easily by text and email through their smart phones and tablets.

Posted in: iPad, iPhone, Marketing, Online Ordering

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How to Create a Takeaway Website

How to Create a Takeaway Website

So, you need a takeaway website to boost the number of your customers and raise the overall efficiency of your service and staff. No need to look elsewhere, the answer is here; just send us your menu and we can get your takeaway website up and running within 5 working days. After you have seen the results, you might say that you should have had a takeaway website earlier.

Your unique takeaway website has your takeaway name and your menu deliciously displayed without any commission on online orders. Other special offers and your particular personal display are on the website for the customers to see.

With an online presence, your customers can order and pay without leaving their home or office. This is very handy not only for the customers but for you too. It is modern, as the trend now is to order online. You may be doubtful on how effective a takeaways website on increasing the number of customers; as proof, look around and you can see that most successful takeaways have a website. Your unique takeaway website is designed to attract customers and has numerous features that make the operation of your takeaway smooth running without any hassles. To make sure that your takeaway website is the first to be seen on web searches, regular optimization of your website is always done.

Your unique takeaway website can be installed using your existing hardware or you can purchase second-hand hardware at a lower cost. This second-hand hardware consists of a monitor, computer, keyboard, mouse, and a thermal printer, enabling you to view and print online orders you receive from your website.

Your unique takeaway website has the capability to store customers in a database, storing details such as name, address, email and last order. It also has online order tracking to let the customers see how long their delivery is going to take. The waiting time is also displayed on the website for the customers to see. It has a commenting space to let the customers give feedback and recommendations.

If there are technical issues, the Live Support feature allows your customers to contact the website support team directly. Another addition that can boost your takeaway is the free iPhone App that give the customers the capability to order or pay anywhere by using their smart phones.

Your unique takeaway website can be installed using your existing hardware or you can purchase second-hand hardware at a lower cost. This second-hand hardware consists of a monitor, computer, keyboard, mouse, and a thermal printer.

Yes, you made the right decision by having a unique takeaway website.

Posted in: Marketing, Online Ordering, Takeaways, Tips & Advice

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Food Franchise EPOS Systems

Food Franchise EPOS Systems

When you’re looking for an EPOS system, make sure that it can take orders more efficiently and make the preparation and delivery of orders faster. It’s not just the cost, but the benefits that can be had by using an EPOS system. For your particular fast food franchise, you need an EPOS system that can answer and solve all the common management problems of a fast food franchise. Some of these are delayed delivery, wrong food preparation, and wrong billing.

For your fast food franchise, make sure that your EPOS system has a caller ID feature, which if properly use, can help maintain customers’ loyalty, by automatically recording customers details. A lot of food franchise owners are able to maintain customers’ loyalty by remembering their names, ordering habit, and food tastes. With a caller ID feature, all this information is displayed when the customer calls. Plus you can send SMS messages and emails to all the customers in your database, telling them about your special offers and new menu – encouraging them to from you.

Of course, your EPOS should display the delicious food and the excellent service that you provide. Not only that, if something needs changing, it should allow you to do the change in the shortest possible time without fuss.

It must also have a late order messaging feature, very important in a food franchise or any other business as it informsthe customers beforehand of a late delivery, ensuring the customer doesn’t worry and repeatdly call your shop every minute.

In food preparation, your EPOS system must have a feature that allows the staff in the kitchen to see new orders so that they can immediately prepare the ingredients. This feature increases the efficiency of your kitchen staff.

Another feature that should be in your EPOS is a delivery direction capability. This feature makes the delivery of order faster and efficient. It should also be capable of monitoring the deliveries and cash of the driver. At the end of the day, your EPOS system should show the total daily turnover, delivery information, collections, front orders, and summary of items sold, which can all be reset at the click of a button.

All of these features and many more are provided by the Touch2Success EPOS.

Posted in: EPOS, Marketing, Tips & Advice

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Increase Takeaway Customers

Increase Takeaway Customers

Having your own unique takeaway website, without any doubt, can increase the number of takeaway customers. It makes ordering and paying simple and easier for the customers. Also, it add to the efficiency of your staff and service; and your being available online gives your takeaway a professional look and appearance.

Your takeaway website is made with your needs and the needs of customers in mind. Displayed on your website is the menu that your takeaway is serving, and instructions on how to order and many other features that can benefit your customers – and you as well.

Some takeaway owners wanted a website just to give their business a professional look and appearance. What happened after the websites were online was unexpected. Calls and online orders came every minute that the owners were obliged to hire additional temporary staff for the day. As days passed, there was no let up in the orders, so, the additional temporary staffs were made permanent. This increase in orders benefitted the takeaways owners so much that some were able to establish other branches in other areas.

The features of your online ordering takeaway website open up many possibilities that can boost your business. For example, the name, address, email, phone number and ordering record of customers are saved in the database. This feature combined with SMS marketing allows you to send text messages and promotional offers to regular and intermittent customers. This feature is included together with the EPOS and the online ordering website.

There is another feature in your takeaway website that allows customers to post their comments and recommendations. This feature gives a personal touch to your takeaway. Also, this feature express the message that you are paying attention and regards the opinions of customers about your takeaway as very important. This gives the impression that you’re open to whatever suggestions that may further improve service and customer satisfaction.

Together with these features, a brand new iPhone App is provided when you sign up to get the online takeaway website. This gives the customers another choice to order and pay directly by using their smart phones.

By the way, the iPhone App is free!

Posted in: EPOS, Marketing, Online Ordering, Takeaways, Tips & Advice

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