The hottest trends in the food delivery industry

by Soorej Warrier, 12-07-2019

There was a time when people had to wait for long on calls to place an order for food delivery. Innovations in the rising technology brought up food delivery apps, that made things easy with a couple of taps for the users. Having captured a huge market share with advanced marketing strategies and mindblowing innovations, these online food portals continue to impress the people around the globe.

To cope with the competition and keep up with the ever-changing customer demands and expectations, food business owners need to think beyond their perspectives adopting the latest industry trends and technology.

Let’s have a quick look at what’s trending in the food delivery industry so far in 2019.

Millennials are the key
Millennials are the obvious choice and the priority audience for the food industry as they tend to spend the highest share of their budgets on prepared food. But, with the bigger spending power comes the higher demands too. Hassle-free ordering process, easier check-out, faster delivery, offers, order accuracy and all that matters.

Youngsters tend to spend the highest share of their budgets on prepared food

New Online Ordering Channels
Simplifying online ordering process and making it available throughout the web space result in enhanced brand awareness and more online sales. Allowing customers to place orders via all possible online channels - Food portals, Branded Websites, Mobile Apps, Facebook, Twitter, Instagram, Smartwatches, CarPlays - and delivering right to the doorstep is the ever-trending method.

Using new online ordering channels to get more orders

Innovative, faster delivery methods
The food industry is no longer limited by the labour availability or traffic congestions. Thanks to the latest technological innovations such as Robots, Drones and Parachutes, technology has immensely helped the food businesses to speed up deliveries, reduce operational costs and deliver food on the right time at the right place.

Innovative and faster delivery methods

Voice ordering technology
Apple's Siri, Google's Google Now, Amazon’s Alexa, Facebook's Facebook M, Microsoft's Cortana and many other voice assistants are now the hot topics in the service industry. These voice-based artificial intelligence apps tend to involve more with the customers while placing food orders by offering personalised choices.

Voice ordering technology

Rise of virtual & augmented realities
Usage of virtual & augmented reality technology has taken the video ads to a different perspective where customers could use their cameras to see pizza, burgers etc. floating in their mouths. Such new marketing ideas helps to expand brand awareness and boost sales.

Rise of virtual & augmented realities

With smartphones and other gadgets getting smarter day by day, the need for an effectively advanced and more convenient food ordering experience continues to evolve rapidly. No matter with the type and size of your food business, you need to stay informed and updated with the industry trends. Adopt a few of them and you would be a perfect fit for the competitive food business industry.