How Restaurant Businesses can thrive in this COVID-19 Pandemic.

by Rohan, 24-07-2020

Recently the UK Prime Minister warned the public against visiting restaurants and pubs, and an increasing number of people entered into self-quarantine, but with this one decision, online food delivery became one of the only sectors that thrived even in this pandemic.

Due to COVID-19, the store visits have decreased, however, we saw great surges in online delivery as there was an extension of the lockdown period.

Statistical graph of growth in Food delivery sector in 2020

The pandemic has been a blessing in disguise for takeaways that work on the online delivery model but the key lies in making the best of this period by building a loyal customer base and irreplaceable service.

Below we take a look at some of the insight on how, can you make the most out of it

Explore online ads because now they are even less expensive.

As per the latest trend paid ads are becoming cheaper. That just gave you another reason to try them on.

People have more free time, which is causing them to spend more time online, so companies like Netflix have had to reduce their streaming quality to meet the increased demand.

This means, the traffic on the web is up and since a lot of businesses are still not operating with to capacity, there are fewer advertisers. This has made paid ads affordable, very affordable.

When we average this trend globally, we see that seeing paid ads producing a much higher ROI than before the Coronavirus hit.

Statistical graph of the increase in the ROI of Paid Display ads in 2020

If you haven’t tried paid ads yet, you should consider it. Try this.

Active Social Media is the Key

For restaurants, it could take weeks or even months for things to get normal. With fewer visitors, insurance will help up to a point, but there are alternatives than replaces to just sitting tight and waiting for the crisis to hit you.

This is where social media will help your business. The internet is working close to full capacity as isolated people log on, so it’s important to get involved. By improving your social media presence, you can stay in touch with loyal customers and build your brand reputation just by following below main aspects:

Create your Business Page If you don't have a social media page for your business yet, create one.
Post Regular posts That will keep you in the mind of your customers.
Safety First You can talk about the steps you have taken to be safe.
Help the community You can also support important causes designed to help people.
Build a Virtual community You can help develop a virtual community by engaging with good informative content about the food & show your process of how your most popular dishes are made.
Offer Discounts & Contests You can offer discounts to people to follow the page or create competitions to engage with the audience.
Your Best Dish You can feature your restaurant specialist menu in the post to maintain interest among your regular visitors.

Don’t take Online reviews and Ratings for granted.

Customer feedback is much more than description with a star-based rating. Reviews are like social proof, showing that consumers judge their experiences worthy of feedback — both good and bad.

Careful attention to reviews could give management a stronger control on how to change their restaurants’ marketing decisions.

Statistical graph of how people trust online review.

This means quick feedback could be the difference between winning new customers and losing the loyal one.

On an average, business takes 12 hours and 10 minutes to respond to customer service emails, leaving customers who had positive experiences without the kind acknowledgement of their support and those with not so positive experiences waiting is more than a business day, resulting in losing a customer.

Online food portal is “The Future”

The best thing about Online food-delivery platforms is that they help users in expanding their choice and convenience, allowing them to order from a wide array of restaurants with a single tap of their mobile phone.

There are many food portals such as Just Eat, Deliveroo or Foodhub for takeaways to be on. Whereas portals like Just Eat, Uber Eats, Deliveroo, work on a commission-based model, Foodhub, one of the fastest-growing food portals, in the UK, work with 0% commission.

Due to a non-commission model, takeaways can save a lot of money, and pass on some of the savings to their customers making it a win-win situation for everyone.

An independent study has underlined this fact. According to the study, Foodhub saves on average 15% when compared to JustEat which differs from region to region. And in some places, it’s even up to 31%.

Imagine your customer becoming your friend.

With the No commission model, not just food gets less expensive for the user, restaurants associated with portals saves huge differences in their savings too.

Foodhub is launching a fully automated online sign-up, where takeaways can sign-up on the Foodhub portal without paying any upfront charge and start receiving orders

As the daily count of new coronavirus victims is growing, it’s changing the future of the food delivery sector & businesses who’d change their marketing and business strategy would prosper.