Social Media Marketing
Everyone is on social media nowadays, which makes it the perfect place to promote and market your business.
Facebook and Twitter are a great way to get involved – you can target people specifically near you, to let them know what you’re up to, and what’s going on at your business.
Here are our 5 Top Tips for getting started:
- Increase Brand Awareness
Getting your name and business out there to be recognised. Simply put: if people don’t know about your business or that your website exists, they can’t go there.
Given the way that ‘likes’ and ‘shares’ work, 1 person liking/sharing/retweeting your post, will likely be seen by many of that persons connections – this is how things ‘go viral’ and is a fantastic way to attract and engage new potential customers.
- Legitimise your brand
Seeing a social media account of a business, helps legitimise it to customers. When people find a new website/company that they know little about, before investing time and effort into it, they want to know quickly if the business and website is legit, open, and does what it seems to.
Seeing an active social media account can do all this within a few seconds.
A website may show that a business exists, but a social media page confirms that the brand is active
Keep in mind that once you get started, this needs to be maintained. If a potential customer sees no posts for a while, they may assume the business has closed.
- Customer Service
Important in any business. Make sure any questions are answered quickly, and make sure to always have an up to date phone number and address on your website. A potential customer calling a number that’s no longer in use, is a customer lost. A business without a clear phone number and address will make customers seriously doubt the legitimacy of the business to begin with.
- Increase your sales
Now you’ve increased your brand awareness and legitimacy, you should have some followers or friends! Now’s the time to really promote what you’re about, and what you can offer. Promote any deals or discounts – set up specific codes to promote on different sites – this will make people feel they’re getting an exclusive offer, and it’s worth them keeping an eye on your page. Post pictures of your food to draw people in, any events you’ve been involved in, any new deals or a staff picture! Anything like this will draw people’s eye and associate your business name with the positive pictures seen. Don’t forget to link your website in the posts!
- Reaching out
To begin with, you may want to quickly increase the number of people that can see your posts. Some sites charge for this, but it’s genuinely a worthwhile cost. For example, on Facebook – you can ‘boost’ your post only to those within a certain radius of you, for a certain number of days. If you spend £20 over 1 day, 7 days or 14 days, the estimated reach is between 4,500 and 12,000 people! If you’re seeing a big increase in post and page ‘engagements’, you can keep going with this – it’s a small price to pay to potentially bring in a large number of new customers.